The historic victory of the India women’s cricket team in the ICC Women’s World Cup 2025 has not only rewritten the record books — but triggered a wave of financial and material recognition that reflects a new era for women’s sport in India.
Massive Cash Rewards
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The Board of Control for Cricket in India (BCCI) announced a reward of ₹51 crore for the victorious squad, the support staff and selectors. The Indian Express+2The Times of India+2
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From the International Cricket Council (ICC) the prize money for the tournament was USD 4.48 million (≈ ₹40-42 crore) — a record for a women’s World Cup. NDTV Sports+1
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When combined, the windfall crosses ≈ ₹90 crore for the team through a mix of board awards, tournament prize money and state‐level incentives. The Tribune
Luxuries & Symbolic Rewards
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Industrialist Govind Dholakia (Surat) pledged to gift handcrafted natural diamond jewellery to each member of the team — a symbolic gesture to honour their “brilliance and resilience”. The Times of India+1
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He also pledged to install rooftop solar panels at their homes — reflecting sustainability and long-term value rather than just one-time luxury. The Tribune+1
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One major corporate, Omaxe Ltd., appointed captain Harmanpreet Kaur as brand ambassador immediately after the win. myKhel+1
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The automaker Tata Sierra – via Tata Motors – announced it would present each player a top-end version of its revived Sierra SUV. India Today
Emerging Commercial & Brand Value
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Players’ endorsement fees have reportedly surged between 25 % and 100 % post-victory. For example, Jemimah Rodrigues’s fee is estimated to have doubled. NDTV Sports
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Their social-media following, brand equity and commercial pull have grown dramatically — creating long-term opportunities beyond just match fees. NDTV Sports
Why This Matters
This victory and the associated reward wave signal more than just celebration. They reflect:
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A shift in recognition for women’s sport: large cash awards & luxury gifts signal that achievements are no longer treated as “nice to have”.
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Commercial potential unlocked: brands are now actively seeking alignment with these athletes, not just as token sponsorships.
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Impact for the future: young girls now see not only the glory but also the tangible rewards of reaching the top.
Points to Ponder
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While ₹51 crore is a large figure, some commentators note it is still less than half of what the Indian men’s team received for a recent global title. The Economic Times
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The sustainability of this commercial momentum will depend on continued performance, visibility and infrastructure support.
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Much of the reward momentum comes post-win — the challenge will be to convert this into long-term investment in women’s grassroots sport.
Image source: https://www.bloomberg.com/news/newsletters/2025-11-06/india-women-s-world-cup-cricket-win-to-boost-advertising-sponsorship
